DEYANIRA GUERRERO
LEVIS Cover.png

LEVI'S - The Golden Ticket

The Golden Ticket

During Black Friday, LEVI'S will have a special experience in store. Get ready!

CHALLENGE

Within the holiday season people are more susceptible to express their feeling trough gifts.

Drive brand awareness during Black Friday and increase sales while making Levi's the most desired gift of the season and bringing back the ultimate American icon.

IDEA

Appeal to the Levi's nostalgia ingrained in the average American consumer.

OUTCOME

These upcoming Holiday's, some lucky items will have a hidden Golden Ticket. Whoever finds it will have a customized an item for a special someone.

 

School Project / Team: Oddra Lacs (CW), Deyanira Guerrero (AD)