DEYANIRA GUERRERO
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Jim Beam - A Rebellious Spirit

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Background: 

This campaign was inspired by the fact that bourbon, America’s only native spirit, was born out of rebellion. Surly whisky distillers in Pennsylvania weren’t so keen on the taxes ole G.W. laid on them, so they rebelled. Those who weren’t taken prisoner fled to Kentucky, which at the time was the wild frontier. 

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OUT OF HOME

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TWITTER

@jimbeam has an answer for everything.

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DIGITAL

Awards & Recognitions:  Gold. ADDYs Winner 2017/  Silver. Summit International Awards Winner 2017/ Miami Ad School Top Dog Winner

Team: Deyanira Guerrero (AD),  Paul DeMontpelllier (CW)